85% Micro
13% Small
2% Mid
1% Large
0% Mega
UK Advertising & Marketing Industry Information
The advertising industry involves the creation and realisation of advertising campaigns and their placement in newspapers, radio and television, or other media. The sector also includes market research and polling activities.
Active Businesses
33,033
Annual Sales
£32bn +
Employees
174,741
Economic Contribution
£15bn
Tags
85% Micro
13% Small
2% Mid
1% Large
0% Mega
32% Startup
32% Young
24% Established
10% Mature
1% New
39% Declining
19% Rapid
18% Healthy
13% High
10% Low
Advertising & Marketing Industry Competitive Environment - New Entrants vs Leavers
Advertising & Marketing Industry Valuation
EBITDA Multiple
Advertising & Marketing Industry Valuation
Turnover Multiple
Advertising & Marketing Industry Valuation
Net Asset Multiple
There are 33,033 active Businesses in the UK with combined annual sales of £32 billion .
The Industry employs around 174,741 people and contributes £15 billion to the economy.
The most popular location for Advertising & Marketing companies is London with 12,919 and the fewest are located in Northern Ireland with 285.
The largest Advertising & Marketing company is Facebook Uk Ltd with a turnover of £3bn. 85% of the industry is comprised of Micro companies with only 2% Mid companies.
10% of the Advertising & Marketing Industry is made up of 10% Mature but the majority are Startup businesses (32%) the oldest company is Aberdeen And Grampian Chamber Of Commerce founded in 1877.
Advertising & Marketing industry has a number of high growth companies (13%), the fastest growing company is Ocean Bidco Limited with a 3 year growth rate of 238%. Other fast growing companies include Brand Partnership Group Limited (146%), Once Upon A Time Global Ltd (97%) and Nielsen Media Research Limited (95%).
The UK Advertising & Marketing Industry’s valuation has been improving over the past 3 years with a current EBITDA multiple of 8.58x, Turnover multiple of 1.27x and a Net Asset multiple of 2.26x.