85% Micro
13% Small
2% Mid
1% Large
0% Mega
INSIGHTS - APRIL 2024
UK Advertising & Marketing Industry
UK Advertising & Marketing Industry Information
The advertising industry involves the creation and realisation of advertising campaigns and their placement in newspapers, radio and television, or other media. The sector also includes market research and polling activities.
Active Businesses
32,862
Annual Sales
£32bn +
Employees
174,017
Economic Contribution
£15bn
Tags
Location of Advertising & Marketing Companies
Advertising & Marketing Companies by Size
Largest Advertising & Marketing Companies
Turnover
Facebook Uk Ltd
£3bn
Mediabrands Limited
£633.1m
Havas Media Limited
£420.4m
Advertising & Marketing Companies by Age
32% Startup
32% Young
24% Established
11% Mature
1% New
Oldest Advertising & Marketing Companies
Established
Fastest Growing Advertising & Marketing Companies
39% Declining
19% Rapid
18% Healthy
13% High
10% Low
Fastest Growing Advertising & Marketing Companies
3yr CAGR
Advertising & Marketing Industry Competitive Environment - New Entrants vs Leavers
Advertising & Marketing Industry Valuation
EBITDA Multiple
Advertising & Marketing Industry Valuation
Turnover Multiple
Advertising & Marketing Industry Valuation
Net Asset Multiple
Note - from March 2020 multiples are calculated monthly, prior to this they were calculated on an annual basis.
UK Advertising and market research Industry Insights
There are 32,862 active Businesses in the UK with combined annual sales of £32 billion .
The Industry employs around 174,016 people and contributes £15 billion to the economy.
The most popular location for Advertising & Marketing companies is London with 12,825 and the fewest are located in Northern Ireland with 279.
The largest Advertising & Marketing company is Facebook Uk Ltd with a turnover of £3bn. 85% of the industry is comprised of Micro companies with only 2% Mid companies.
11% of the Advertising & Marketing Industry is made up of 11% Mature but the majority are Startup businesses (32%) the oldest company is Aberdeen And Grampian Chamber Of Commerce founded in 1877.
Advertising & Marketing industry has a number of high growth companies (13%), the fastest growing company is Ocean Bidco Limited with a 3 year growth rate of 238%. Other fast growing companies include Brand Partnership Group Limited (146%), Once Upon A Time Global Ltd (97%) and Nielsen Media Research Limited (95%).
The UK Advertising & Marketing Industry’s valuation has been improving over the past 3 years with a current EBITDA multiple of 8.58x, Turnover multiple of 1.27x and a Net Asset multiple of 2.26x.
